About The Maitri Project

We never met a performer who could say that they have enough of an audience and are not interested in reaching out to a new community

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One day into the lockdown, we stood motionless, wondering how the artist would even reach its old and gold audience, let apart the new and untapped. We also noticed that the common man was channelising his anxiety with music, poetry, films and the internet. Everyone was turning pages, as if looking for something that can help. We all were lost and distanced from the normal

Singer Sanah Moidutty take on The Maitri Project

A 45-minutes prime time digital show for independent artists' to connect with the new and rich 50K+ audience of Match My [Talent]

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Designed to keep discovering the ‘new’, be it a performing artist or the audience, Match My [Talent] has been reaching several studios, garages, green rooms and writing desks through the Maitri Project since March 2020

The Journey Within

Rising together reaching new masses and touching newer milestones, we've built the most authentic network of performing artists with 55+

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shows, 115+ artists reaching out to 20 lakh + people Join us in this mission to connect brands and missions to its audience via ART.

Maitri the 50th Show

From contacting different artists creating from home to solving the mysteries of one streaming platform to the other, we have come a long way

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with The Maitri Project.Why? Because artists needed a stage and an audience, and the audience wanted quality and effortless entertainment while at home. 7 months and 50 shows hence, we are still going forward cultivating a 'Maitri' or 'Friendship' between the artists and the audience and spread some happiness through the best of our efforts. This is just a beginning though. Thank you to all who supported us and the artists in turn. Your constant support keeps us motivated.

Some stats on The Maitri Project

Total reach 1,964,894
Total views 1,450,775
Page recall lift rate 8% +
Viewing Minutes 123,704

Upcoming Show

The Maitri Project with
Soumitra Thakur

Soumitra has been learning and playing the sitar since the age of four. His mastery has won over many stages and it has been a privilege to say that he was once a part of Alakh, our classical music concert initiative. A renowned name in the field of Sitar, he is truly one of the most precious gems of Indian Classical Music.

Soumitra Thakur would be performing for us at The Maitri Project. To witness his prodigal best, we hope to see you there!

25 July, 2021
Sharp At 7pm


26 jun 2021
Milind Tulankar Jaltarang
Book tickets
10 july 2021
Shweta Sinha singer
Book tickets
25 july 2021
Soumitra Thakur Sitar
Purchase tickets for the first 3 shows of the monthly series of The Maitri Project with Jaltarang maestro Milind Tulankar Ji, indie singer Shweta Sinha and Sitar expert Soumitra Thakur here: https://www.matchmytalent.com/events/themaitriproject_july

Donate for Artists relief

We are collecting funds together with Do Right Foundation for Performing Artists (DRFPA) to provide relief to the artists and people in the performing arts industry affected by Covid-19 pandemic and the following lockdown.

Let us join hands in saving lives that radiate positivity

All Maitri Project Shows

Here are the 82 stars of Maitri so far

Other Shows

   Poetry Specials

   Maitri Live Studio


Indian Heritage has much to offer in terms of History, Art & Music. An event that celebrated the rich musical heritage of India, Alakh was an enigmatic affair for its audiences. A throwback to this Hindustani Classical Music concert through its exuberant artists!

Contact Us

Get in touch

Follow us @matchmytalent


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The Maitri Project
Prabhanjay Chaturvedi

Checklist for VLOG on

- 1 mobile camera / DSLR or a GoPro

- 1 microphone to record audio (condenser mics preferably)

- Film "a day in your life" with elements from your professional and personal moments that, when composed together with a voice over, would give the viewers an insight on you that they may not really have earlier. If you use any song or music in the background, please ensure that it is your original or you have the rights for it, as they may result in copyright issues on the video and ultimately our channel. As music will be a part of your day, a separate good quality recording of the audio track will be required (to be mixed with your performance by our in-house video editor)

- A 30 minutes virtual / telephonic interview might be required to write the blog part of the VLOG. This would be informed soon after the performance.

- The release date of your vlog would be shared with you soon after your presence on maitri is confirmed. The footage should reach us a week before the release date of your vlog.


And what a year it was!

Share with us your most memorable experience on The Maitri Project as an artist or audience.