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Paralysed by a Pandemic

Amidst a fear-mongering, griefstriken, and sensitive atmosphere around the world, the year 2020 has posed one that would be recalled in the history of human civilization. 2020 stands still owing to an outbreak of a global pandemic, that has caused an overall lock-down across the globe. Coronavirus has paralysed the world economy like none other, and is apparently deadlier than the spanish flu or the cholera outbreak.

While social distancing is to be practised at all costs in India, the team of Match My [Talent] took utmost care & preventive measure to support the cause. In both New Delhi & Ahmedabad offices of our organisation, employees were given a work-from-home routine for two weeks; from 16th March to 31st March. However, as we worked from home, a rather obvious question came to our mind; What about those who had planned their year well in advance? What about those who earn from daily gigs, and weekly-meet-ups?

This is indeed a serious question for those who belong to the creative, media & entertainment industry, for their lives have come to a complete standstill. A preventive measure such a lock-down is carried out in various parts of the country, it forces one to think of those who are unable to earn without human interaction?

In a candid conversation with an event manager, he said, most of the events that were lined up for this year have been either cancelled or pushed. The organisers have been kind enough to refund. However, some have deferred the payments. The financial burden needs to be shared & cannot be put on one entity. It may pose a threat to the event industry but it is too soon to say anything. Most event companies & managers in India were already at sixes & sevens for the year and didn't have enough Muhurats for weddings in 2020. With coronavirus, the situation may just be as tight as it can get.

As much as the event industry has faced the wrath of this global pandemic, so have the stage artists. However, technology can be a saving grace in times of difficulties. When spoken to Rishi Shah, a stage poet, he said, Although it has taken away the human interaction necessary for communicating our thoughts, ideas, and experiences, it has opened a cavity for improvement. It will surely impact the organizers but not those who see it as a medium of expression rather than a source of income

The Prime Minister addressed the nation & urged for a 21 day lockdown to the entire country to stop coronavirus from spreading. In his speech, he also mentioned ways to work around the lockdown & social distancing. Taking inspiration from his speech about working in an innovative way, Radio stations across the country had their RJs work from home & record from their houses.

In our previous article, we had discussed how the daily wagers, temporary workers, contract-based workers are suffering from this lockdown. Now that it has been extended, we would like you to actively co-relate both the articles and share your feedback, ideas & opinions in the comments section or email us your thoughts at contact@matchmytalent.com.  Can you think of any innovative way to support those who need to work each day to earn some money in art and entertainment sectors?

Other posts from Vironica Babbar

Film Festivals unite for a Digital Film Festival to battle Covid 19
Vironica Babbar Added 1 year ago

Major Film Festivals across the world have come together as one and decided to stream a 10-day free digital festival in association with Youtube to battle the ongoing pandemic. 


The global pandemic has forced markets across sectors, to leverage the communication patterns, Internet, Digital inventions & technology to make optimum use of available resources. In the wake of a massive hit to markets across the globe, performing artists & businesses are coming together to financially support the battle against Coronavirus outbreak. 


In what may seem as a one-of-its-kind phenomenon, noted Film festivals & organisers from round the world have decided to come together & showcase remarkable cinema created through disruptive art, and technology via the Internet. Yes, a collective of prestigious film festivals known as WE ARE ONE, an initiative by Tribeca Enterprise, the company behind Tribeca Film Festival in association with YouTube is all set to screen films that come to festivals like Berlin International Film Festival, London Film Festival, New York Film Festivals, and so on from 29th May, 2020 to 7th June, 2020. 


The idea is to bring positivity and a hint of entertainment in a disdain world that the year 2020 is seeing. More than 20 film festivals from around the world are participating in WE ARE ONE and a variety of films shall be screened at given time slots on YouTube. All funds collected shall go to the World Health Organization and local support in the USA to reduce the over-growing impact of the pandemic. 


The 10-day film festival shall include short-films, short-documentaries, comedy & conversations with the convenience of ad-free online streaming. An official list of the films is soon to be announced, however, the participating film festivals are as follows: 


* The Annecy International Animation Film Festival

* Berlin International Film Festival

* BFI London Film Festival

* Cannes Film Festival

* Guadalajara International Film Festival

* International Film Festival & Awards Macao

* Jerusalem Film Festival

* Mumbai Film Festival

* Karlovy Vary International Film Festival

* Locarno Film Festival

* Marrakech International Film Festival

* New York Film Festival

* San Sebastian International Film Festival

* Sarajevo Film Festival

* Sundance Film Festival

* Sydney Film Festival

* Tokyo International Film Festival

* Toronto International Film Festival

* Tribeca Film Festival

* Venice Film Festival

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I for India When the entire M&E came together to stand against Covid 19 with Facebook
Vironica Babbar Added 1 year ago

A waging battle against the global pandemic, Indians have been confined to their homes for more than a month now. The increasing tension and a sharp rise in the cases has struck an alarming chord in the hearts and minds of people across the nation.

 

Amidst the tension, Facebook in association with Bollywood & artists beyond the Indian Cinema Industry took matters in their own hands to reach out to people and bring entertainment to their homes. In a home-to-home set up, Facebook created a star-studded night for netizens on 3rd May, 2020 that saw performances from Shahrukh Khan, Hritik Roshan, Madhuri Dixit, Aamir Khan, Varun Dhawan, Priyanka Chopra, Badshah, Lisa Mishra, B Praak, Shankar, Ehsaan, Loy, Mike Jagger, Sophie Turner, Lily Singh, Jonas Brothers, Bryan Adams, Will Smith, and many such artists.

 

Not only did the concert have a singing performance but also involved conversations, comedy, poetry, and a tribute to late actor Irrfan Khan & Rishi Kapoor. All the stars that were a part of it gave a piece of their personal lives by performing with either family members or showcasing their talents on musical instruments for the first time.

 

In a 4-hour-long concert that took place on Facebook, almost 52 crore rupee was generated from across the world for the frontline workers in India. All the proceedings went to GiveIndia to fight the battle against covid-19 and help reduce the impact of the pandemic in the country.

 

In this grief-stricken environment where India is being an inspiration for most nations to curb the spread of this deadly virus, the entertainment industry has yet again stepped up and proved to be a progressive & disruptive one. There is no denying from the fact that an entertainer occupies a special place in the hearts and minds of people. Whether he belongs to the 60s or a recent heartthrob doing amazing work, entertainment is at the core of our country.

 

Along with entertainment, the digital industry across the globe has proved to be a valuable asset. Through the means of Facebook & Instagram, performing artists are performing live gigs to bring happiness and calm through a 6-inch screen of the mobile phone. In a country where almost 70% entertainment is consumed via mobile phones, we have these social media applications to thank for bringing such events to life. Not only live streaming, it has also encouraged people to talk about pressing issues in society that hide behind a smokescreen. We have much to witness & more to add to these innovative means by reaching entertainers directly. Stay tuned for more updates from the Art, Culture, Media & Entertainment Industry.

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Irreplaceable Heartthrobs of Indian Cinema
Vironica Babbar Added 1 year ago

A hole in the heart of the Entertainment Industry of India. News that has shocked the entire nation and not just the entertainment industry. Fans across the globe are tongue tied on the shocking news one after the other.


While we cannot help but go back to the dialogue from Anand that was babumoshay, yeh duniya ek rangmanch hai, aur hum is rangmunch ki kathputliyan. Kab kiski dor khinch jaaye koi nahi keh sakta but when actually the strings have been pulled, the helplessness of the dialogue is being felt by each person who ever knew the two souls, even in the most distant association.


The country was still mourning and sinking at the fact that an outstanding & self-made actor like Irrfan Khan had passed so early in his life, when the news of lauded actor Rishi Kapoors demise came in. The two departed souls were no less than a blessing on the Indian Cinema, who time and again gave some of the most exuberant performances of their lives. While one came from an inherent stardom, the other rose to prominence through sheer honesty & vehemence.

 

Rishi Kapoor, better known as Chintu Kapoor was born to jubilee star Raj Kapoor & his wife Krishna Raj Kapoor in 1952. Rishi Kapoor made his debut with the film Bobby alongside Dimple Kapadia & received accolades of sorts from far and wide. His songs like "Hum Tum Ek kamre mai band ho " are as fresh in our hearts in 2020 as they stroked the hearts In 1973. 

 

 


The original heartthrob of bollywood, who wooed us with his dashing personality & charming smile. Here is a shout-out to Rishi Kapoor aka Chintu Ji for being an utter delight on the big screen.

 

How many of us knew Sahabzade Irfan Ali Khan? He is the same Irrfan Khan, the man who left an impact on our minds through great performances from his acting. The 180-minutes, spent with him in those cozy theatres, being extremely engrossed in his expressions & dialogues, we could, today, go back to his revered performance of The Namesake. The novel that turned into a motion picture was no less than an ode to a heart-wrenching vail due to the loss of a loved one.

 

As we all woke up, ready to take on the day while fighting the pandemic, two entertainers, so close to our hearts had found a place in heaven. So much for two people who appeared on the big screen and danced to wacky songs, said flattering dialogues & brought emotions to life.  

 

We wonder, what made us fall in love with these gentlemen to this depth? What could possibly be the reason that the nation is deeply mourning, saddened by their departure? It is indeed the fact that the rare entertainers who give life to a character, bring a part of our life to the screen as if it was there life in real, build a deep connection and impact us the most. Rishi Kapoor ji and Irrfan Khan did that time and again and now left a void.


Our tribute to these legendary actors who gave some of the most iconic films, brought characters to life and left us with dialogues that question life and its meaning.

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Are you consuming fake news too?
Vironica Babbar Added 1 year ago

Did you recently win a $100000 lottery in your mail? How did the election results come out even before the counting started? We come across many such news pieces in a day. What are these & why do we receive them? 


Well, this can simply be called Yellow journalism or Hoax news. In laymans language it is called Fake News. It is a piece of news that manipulates facts & presents itself as a bias, myth, conspiracy, or allegations. It is spread with political motives & agendas in the background. 


Media is one of the most dominant vehicles of Information in India as citizens do give a considerable time and attention to it. The lifestyle of masses has television and radio deeply inculcated in the daily regime of men and women, boys and girls. It holds the power to influence citizens in the most substantial ways because it is consumed by young and old, alike. 


A news piece spreads like wildfire through print, broadcast and even more so, through social media. It can twist the facts to attack a certain section of the society, and their beliefs. If it aims to destroy the peace and harmony in the environment and disturb the functioning of a smooth running government, it can. 


Political, religious, economical, and communal agendas can be realized through media, simply to spread unrest & hostility in the society because it meets the agenda of a group that might benefit with the unrest. Lately, owing to great many reasons, communal unrest is increasing by the day. Political parties coaxing media vehicles, attaining ownership of certain publications, news channels & local social media access have spread an immense amount of fear in the country. 


When the nation was slapped with the security and safety breach of women as the Nirbhaya rape case came to light, the social media was flooded with vile rumors about the girl, her way of lifestyle & her appearance. While nothing about her could justify what she was put through yet it was spoken. In another instance, a political party spokesperson said that there was television present in Mahabharata which allowed Sanjay to depict every movement of the battlefield to Dhritrashtra. Here, a fact & a myth were twisted to spread unwanted & false information about something that holds great importance to the society. 


Fake news leads a reader astray from the topic. It is successful each time one receives a WhatsApp forward that speaks of unusual cures, pranks of winning a lottery, videos edited to bring mutiny, communal indifference by wrongly interpreting religious scriptures, and so on. 


As the country is amidst a major lock down, certain news channels & publications have been spreading the news of a particular community spreading the disease through non-cooperation & religious spin. However, are these news pieces really true? Each message that circulates on the internet, does it have genuity & authenticity? 


News channels and social media handles of various media houses in India have been broadcasting videos that have been altered to propagate and create hate for various minorities in India. No religion, individual, caste, sect, or race deserves to be judged on the actions of certain misled members of the society. While this could be the dark side of a human design but the fact that it is allowed to not just surface but also grow and destruct, means there is a huge pitfall in surveillance, integrity and accountability. It means that the decision makers are careless, driven by negative agendas and are out of their own integrity. 


Fighting a pandemic has proved to be more difficult than thought about and in times like these, the country needs genuine information & not pseudo-news. Leaders at all level are urged to control fake news, people to stop consuming information that targets anyone in particular, even if it is stimulating and engaging. Fake news does not come with a red dot or a yellow band, it looks even more real than the real news, thanks to the creativity of its creators but are the rest of the people really dumb to not learn from the first, second, fifth and even the hundredth fake news that came, damaged and never lasted to be proved right?



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