About The Maitri Project

We never met a performer who could say that they have enough of an audience and are not interested in reaching out to a new community

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One day into the lockdown, we stood motionless, wondering how the artist would even reach its old and gold audience, let apart the new and untapped. We also noticed that the common man was channelising his anxiety with music, poetry, films and the internet. Everyone was turning pages, as if looking for something that can help. We all were lost and distanced from the normal

Singer Sanah Moidutty take on The Maitri Project

A 45-minutes prime time digital show for independent artists' to connect with the new and rich 50K+ audience of Match My [Talent]

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Designed to keep discovering the ‘new’, be it a performing artist or the audience, Match My [Talent] has been reaching several studios, garages, green rooms and writing desks through the Maitri Project since March 2020

The Journey Within

Rising together reaching new masses and touching newer milestones, we've built the most authentic network of performing artists with 55+

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shows, 115+ artists reaching out to 20 lakh + people Join us in this mission to connect brands and missions to its audience via ART.

Maitri the 50th Show

From contacting different artists creating from home to solving the mysteries of one streaming platform to the other, we have come a long way

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with The Maitri Project.Why? Because artists needed a stage and an audience, and the audience wanted quality and effortless entertainment while at home. 7 months and 50 shows hence, we are still going forward cultivating a 'Maitri' or 'Friendship' between the artists and the audience and spread some happiness through the best of our efforts. This is just a beginning though. Thank you to all who supported us and the artists in turn. Your constant support keeps us motivated.

Some stats on The Maitri Project

Total reach 1,964,894
Total views 1,450,775
Page recall lift rate 8% +
Viewing Minutes 123,704

Previous Show

Sufi, Ghazal evening with
Rashmi Agarwal

Rashmi Agarwal is an established Indian Classical singer and composer based in Delhi. She specializes in Light Classical Sufi/Bhakti and Ghazal singing. The beautiful interplay of her crystal clear voice and soulful compositions are a delight to hear. She is well known for her devotional and spiritual music. Rashmi is an empanelled artist with the Indian Council for Cultural Relations(ICCR) as well as the Ministry of Culture.

Besides TV and Radio, she has also performed on various national and international forums, including the USA, UK, Mexico, Indonesia, Uzbekistan,Turkmenistan, Australia etc. and has won many a heart with her soulful and power packed performances. Recently in October 2018, under the ICCR banner, she did a concert tour to Mexico, representing India in Sufi music at the prestigious Cervantino International Festival where she received standing ovations in all her performances which were hugely successful.


30 October 2021
Rashmi Agarwal Sufi/Bhakti and Ghazal singing
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23 October 2021
Rajat Prasanna Flautist, Indian Classical Music
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Contribute to Artists’ Financial Support Programme

Love these artists? You can contribute a little more for them, above and beyond your ticket purchase... .

Through our funds collection and allocation vertical, we extend financial support to artists and their families who are in need of financial aid, especially during the post-CoVid-19 slump.

To make your own contribution to this financial aid, simply click on the link below.

(*All contributions are liable for taxation)

All Maitri Project Shows

Here are the 84 stars of Maitri so far

Other Shows

   Poetry Specials

   Maitri Live Studio


Indian Heritage has much to offer in terms of History, Art & Music. An event that celebrated the rich musical heritage of India, Alakh was an enigmatic affair for its audiences. A throwback to this Hindustani Classical Music concert through its exuberant artists!

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