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Celebrity Artists in India too are Earning Triple through Blockchain powered NFTs
- Written by Aparajita Dey
It is evident that Blockchain technology has a disruptive presence in global technology. The fact that the system of Blockchain, which was primarily used to enable Bitcoin transactions, is now being implemented in other domains of the digital ecosystem, is a testimony to the fact that Blockchain is going to be a force to reckon with.
In India alone, 56% of Indian businesses are moving towards blockchain technology, weaving it deep into the fabric of their transactions. Most of the adoption seems to be coming from the banking and financial sector, but the fact that the Indian Government itself is making use of this technology for land title registry, vehicle lifecycle management, farm insurance, and electronic health record management, spells out a golden future of blockchain technology, especially in the industry that needs it the most…. The Indian creative industry.
Yes! Blockchain technology is applicable even in the creative industry. With its cryptographic hashing and use of NFTs, blockchain can be used by creators to leverage their creations to their full monetary value. In other words, with this technology, creators can get paid every time their content is used by some other creator, without worrying about platforms eating up part of the earnings.
What are NFTs?
In simplest terms, an NFT is a digital art that holds a certain amount of value, and can be owned and collected by a person. Think of a digital drawing, or a GIF perhaps, that is one of a kind, and only you own it. You may not be able to hang it on a wall, but only you will have the original piece on your hard drive.
The picture above is also an NFT, a one-of-a-kind digital art piece. In due time, it will become a valuable piece of art. When it increases in value, you shall be able to sell it for its price in value, just like any other sale and purchase of historic artwork.
How big is the NFT market going?
Answering this question is like answering the Bigfoot question- is it or is it not really there? No one can say.
Some people think that NFT is the future of art collection, and it is going to get bigger. While others say that NFT has had its big boom already and is now over. It depends on which expert you ask.
What we can say for sure, is that NFT sale and collection is completely legitimate and people are actually buying and selling, for sure, including famous people.
In 2021, Musician Grimes sold around $6 million worth of digital artworks in an auction on Nifty Gateway. One of the main pieces of her collection (out of ten), fetched around $389,000 alone.
In another instance, the Founder of Twitter, Jack dorsey, sold one of his tweets for just under 3 million.
William Shatner has sold Shatner-themed trading cards (one of it is an X-ray of his teeth).
Someone bought the digital artwork of a cat named Dragon, with chestnut coloured eyes, and body of the color of cottoncandy, for $172,000.
Are there examples of Indian celebrities who have dabbled in NFT?
Many Indian celebrities are buying and selling NFTs now, including Bollywood Actors. Here are some examples of Big-League Bollywood celebs who have traded in NFTs.
- 1. Amitabha Bachchan
Amitabha Bachchan sold his father Harivansh Rai Bachchan’s poem 'Madhushala' in his own recorded voice as NFT Collectibles in November 2021. Another part of that same collection was his signed poster of Sholay.
- 2. Salman Khan
In October 2021, the Dabangg actor teamed up with Bollycoin, a Bollywood NFT marketplace, to launch his NFT collection. Through Bollycoin, he launched 200 NFTs based on his hit film Dabangg, 42 out of which were scenes from the film.
- 3. Rajnikanth
In July 2021, Rajinikanth launched NFTs based on his 2007 Tamil action blockbuster film ‘Shivaji The Boss’. For this he partnered with Singapore-based NFT Marketplace Diginoor.io
This NFT collection featured 17 NFTs, which were immediately sold out.
- 4. Kamal Haasan
Influenced by Amitabha Bachchan, South superstar Kamal Haasan, too, launched his NFT collection.
Kamal Haasan launched his NFTs through celebrity NFT platform Fantico. His NFT collection features 100 to 1000 NFTs based on movie posters, souvenirs, avatars of his film and persona.
Talented Voice Artists Make it Clear Audio Content is now a Lucrative Industry
Foreground Forum, a web conference series presented by Match My [Talent], was paneled yesterday by some of the most talented and burgeoning Voice artists and Voice coaches in Indian entertainment right now.
Sonal ‘Motormouth’ Kaushal, who is best known as the Voice of Hindi-speaking Doraemon and various other prestigious characters like Chhota Bheem and Arya Stark (Hindi Dubbed version) graced the panel yesterday with her signature voice that transported us back to the era of endless cartoons.
Joining her was the multi-talented and beyond-versatile Voice actor, Animator and VFX artist, Varoon Indalkar, who practically stunned the audience with his voice impersonations and range of modulation.
Gurdip Wadhwa Sial, a recognized voice-over artist and a voicepreneur, stole the show with her charming personality. Joining her from G-Corp was her colleague Anita Naidu Pawaskar, an ex-RJ and current voice coach, who has become an ideal mentor for hundreds of kids and adults.
Sharing the visual of a wooden booth resting near her, Sonal Kaushal, perhaps the most sought-after voice artist in India, shared the experience of a voice artist adapting to the Work From Home culture like the rest of the world. “This wooden booth at my home is now my office. I sit inside it and record, 10 -15 characters minimum in a single day. None of us thought that we voice artists would have to prepare this sort of makeshift arrangement. All part of our Jugaadoo (resourceful) nature.” said Kaushal.
Adding to this, the simplest but most truthful revelation came from the words of Animation enthusiast Varoon Indalkar. “If I could sum up my knowledge of this industry in three words, it would be these- Practise, Practise and Jugaad!” said Indalkar.
Anita Pawaskar, a highly efficient mentor at G-Corp Media, explained some of the nuances of being or becoming a voice actor. “If you have a voice, and want to make it an asset, you have to first identify the areas where your voice fits the best. Is it best for online classes, or film-dubs, or advertisements, animated movies, or presentations, or client meetings, etc? Once you have decided that then comes understanding the nuances of effective speaking and voice modulation. Modulation is very important. When you’re reading out a transcript, one has to remember that the voice quality should efficiently express the emotion that the character is feeling,” said Pawaskar.
A funny tale of moving to Mumbai with a suitcase full of dreams led the very charming Gurdip to talk about how the voice-over industry has become a force to reckon with. “I am a living example of how the audio content and production industry is not just about dubbing into Hindi anymore. Voiceover is needed in almost every domain today, from IVRs to chatbots to educational to Entertainment. All that is needed is a 360-degree analysis and of course, willingness to play,” Said Sial.
The discussion highlighted the very bright future that voice artists today have ahead of themselves. Voice art is one such profession where anyone can find their spot, it is about identifying where your voice suits the best. Having the flexibility to be able to do so from home, makes it a very lucrative WFH. Brands and content creators are now finally able to leverage the vernacular and the common man approach to advertising and customer service. The only piece that remains to be developed in all of this is - how does one find such a wide range of voice artists. The demonstration of Match My [Talent] from Sonia Choksi, came as an answer to this as well. A search engine that is only focused on performing artists. An artificial intelligence-centric engine that lists out the performing artists purely on the basis of the attributes Is the future of finding the right performing artists.
To watch the full webinar, click here.